The Meaning

Hey Ya'll! If you've landed on our website thank you SO much for checking us out!! I am the owner, Emily Aucoin, and I am so excited to be able to share my passion of creativity, & fashion with yall! I just want to say that this is a DREAM to be able to open up a boutique in honor of my mom, Toni, and my daughter, Noella. I grew up in a very small town (Berwick). I am engaged and have been with my Fiance' Dayne for 6 years. I would describe myself as passionate, dedicated, and persistent. i aspire to be a successful business owner. My passion revolves around my family, photography, and personal growth. The reason I see myself in this industry is because I owe it to my family, and myself to make my future self, happy. I am striving to create inclusive, body positive, and sustainable clothing for my small business. I have always been creative, and this gives me the opportunity to do so.

The Reason

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